Created in 2008, ‘Rethinking the Product’ is a project whose objective is to stimulate companies from different sectors, encouraging them to try their hand at creating innovative products, while working in synergy and experimenting with new working techniques.
Coordinated by a team of designers, participating companies envision new uses for their traditional production, making use of their in-depth knowledge regarding the materials and techniques used within their sector. The project has generated novel synergies and, over the course of the years, new commercial partnerships have developed as well as joint ventures aimed at creating new product lines
