Rethinking the product
Rethinking the Product is a project that began in 2008 with the goal of stimulating collaboration between companies working in diverse sectors in order to create innovative products and use new working techniques.Coordinated by a team of designers, the participating companies and young designers immagined new uses for traditional production techniques, taking advantage of the companies' long-term and deep knowlege of materials and production.
In this way, new synergies were born, and over the years some commercial partnerships have been formed for the production and sale of new product lines.
